Letters from Sunday Morning

One letter every Sunday about how founders lead, decide, and sometimes get in their own way. Something worth noticing. Usually something worth trying.

“Victor's Sunday Morning letters overflow with courage and the love.”
Robbie Swale — Executive Coach, Author— The Power to Choose

Four questions keep showing up in what I write. Every letter answers at least one of them.

The Toll

What success quietly asks us to pay.

The Origin

What home taught us that no boardroom could.

The Autopilot

What we keep doing after it stops serving us.

The Inheritance

What we were given, and what we pass on.

Tags: the toll

Showing 9 results:

What English Took.

For decades, I did a lot of work with Korean businesspeople. Their names read like a Hollywood cast of the time. Harrison Ford, Kevin Costner, Bruce Willis were the megastars. I met a handful of Harrys, Bruces, and Kevins. They chose those names to acclimate to American ears. At Ellis Island, it ...

Oct 18, 2026 the toll

Little I Desire

Thee sunlight could only be seen above the roof lines. Like a Magritte painting. We were standing in the street — my mother, my father, my brother Robert and me — because the house was too small for what I was about to say. The neighbors were close enough to hear. The street was the only private ...

by Victor Rivera — Sep 02, 2026 the toll

Motive Before Reason

I became a graphic artist almost by default. Picture this: sixth grade, looking out the window, thinking about the meaning of life, what it would be like to be one of the big boys in high school and eventually college. I knew what I didn't want. Math was a chore. Science didn't excite me much. Bu...

by Victor Rivera — Sep 02, 2026 the toll

A Cliff Is Not a Kingdom

Hey, it's Sunday Morning, Before Tiberius set foot on Capri, someone whispered a lie into his ear. They told him Rome wasn't safe, that enemies were closing in, that distance was strategy. So he left. He climbed the cliffs of Capri and built a palace above everything. From there, he ruled, at lea...

by Victor Rivera — Sep 02, 2026 the toll

Unavailable

Hey, it's Sunday Morning, I used to be an expert dream chaser. "You are the one to succeed." "Keep going, you'll go far." "You can do for us what no one can." I carried those dreams like they were mine—across an ocean, through decades, into boardrooms and late nights and the relentlessness of a...

by Victor Rivera — Sep 01, 2026 the toll

Golden child.

Hey, it’s Sunday Morning. Here’s to you—the Golden child. You did everything they never had to say out loud. You met the moment, time and time again. You ticked every box and checked every item on the list. You became the one they could count on, the one who wouldn’t let them down. It looked tidy...

by Victor Rivera — Aug 30, 2026 the toll

Tied to the mast.

Hey, it's Sunday Morning, I didn’t grow up playing organized sports—unless you count the chaotic street games of childhood. My kids, however, participated in cross-country and track. They experienced that wholesome, sweaty slice of Americana I missed. And watching them made me feel as if I had sk...

by Victor Rivera — Aug 30, 2026 the toll

That's Rich.

His name was Pimentel. Rather, that was his last name. But that's what we called each other in high school. I loved that kid. We were good kids and terrible students. Once, we agreed to switch our exams once we'd each done as much as we knew. Five minutes in, he's already giving me the sig...

by Victor Rivera — Aug 24, 2026 the toll

Drift

There I was. Floating. Arms extended, water lapping around my ears. Above me, clouds shaped like cotton balls. Bright blue sky. The sun burning on my upper arms. An old wind came over and whispered something I can't recall. Breathe in. Hold it. Let go... sslllooowwwly. One more breath. ...

by Victor Rivera — Aug 20, 2026 the toll