Header Logo
About Letters Resources
← Back to all posts

The Devil Is in the Label

by Victor Rivera
Sep 02, 2026

the autopilot the inheritance the origin the toll
Share to…
Share

Hey, it's Sunday Morning,

My dad took my brother and me out for dinner when I was five or six. The food came: sancocho, the Dominican stew capable of fixing almost anything, with a side of plain white rice.

A red bottle sat on the table.

To my six-year-old eyes, it looked like ketchup. I didn’t read the label, shook it generously over my rice, stirred with confidence, and took a big bite.

That’s how I met Tabasco.

I spent the rest of the meal sweating and sniffling while my dad tried not to laugh. I’d been warned not to touch the stove. No one warned me about the devil in a tiny bottle.

I think about that night often, because it revealed something about assumptions. I saw a red bottle and thought, I know what this is.

I didn’t.

We label quickly and commit confidently.

I was a rule-following, keep-it-mild kind of child. But that night, sweating through every bite, I met a version of myself I hadn’t planned for: curious, a little foolish, but fully awake.

I’ve spent years reaching for bottles I thought I knew—assuming I’d figured out who I was, what I wanted, how I showed up.

I hadn’t.

I’ve been the leader who felt responsible for every answer, and quietly avoided asking for help.

The father who showed up every day, but not always in the ways that mattered most.

The coach who made space for everyone else, and treated his own like an afterthought.

Different labels. Same bottle.

Life keeps handing us red bottles we swear we understand. Sometimes the only way to learn is to take the bite anyway. And when you do, you meet a version of yourself you hadn’t planned for.

That’s not failure. That’s fluency.

Until next Sunday.

Responses

Join the conversation
t("newsletters.loading")
Loading...
Imaginary Castles
I could see it coming. My friend Victor (yes, another Victor, not me) and I were walking toward the entrance of the oldest governor’s house in the Americas, now converted into a luxury hotel. I was visiting from New York. We wanted a cigar. That was the entire plan. Victor was behind me in a suit. I was in jeans and a t-shirt. The doorman looked at me and made his decision instantly. “Can I hel...
What English Took.
For decades, I did a lot of work with Korean businesspeople. Their names read like a Hollywood cast of the time. Harrison Ford, Kevin Costner, Bruce Willis were the megastars. I met a handful of Harrys, Bruces, and Kevins. They chose those names to acclimate to American ears. At Ellis Island, it is said, officials changed immigrants’ last names to make assimilation easier. Nobody asked whose as...
Arturito
Before he was a droid. Before the beeps, before the galaxy far away, before the fight over who got to be Luke. That was his name. Ours. New York, 1999. A seat near the back, alone. Episode One, in English this time. Someone on screen says two letters and a number. R2-D2. I said it back to myself, quiet. Ar-Tu-Ri-To. Twelve years, unopened. Then not. A stranger two rows down turned when I laughe...

Letters from Sunday Morning

One letter every Sunday about how founders lead, decide, and sometimes get in their own way. Something worth noticing. Usually something worth trying.
Footer Logo
Terms & Conditions Privacy Policy AI Use Disclosure
© 2026 Sunday Morning. All rights reserved.
Powered by Kajabi

Join Our Free Trial

Get started today before this once in a lifetime opportunity expires.